Natalie's Warehouse

Tuesday, June 10, 2014

French Linen Victorian Sofa // Wood Stumps // Gold Bell

For those of you that follow A LA CRATE on Instagram, you may have seen some behind-the-scenes snaps of the photoshoot that I styled last week (I also posted a few of my own pics on the blog). Before I get into the nitty gritty of the shoot, I need to acknowledge the team of incredibly talented people that I worked with to make it all happen. Behind the lens, taking these incredible photos, was Andrew Keeley Yonda, a local Madison photographer. He and his wife, also a photographer, own a wedding & portrait photography studio, Amelia John Photography, and he also specializes in fashion photography.  Barb Zanzig was responsible for the beautiful hair and makeup of our model, Middleton fashion blogger, Natalie Callahan.  Putting together a photo shoot is often times a lot of moving parts and these three people, along with ALC, were so fantastic to work with. So, with that said, let's break down the shoot and talk about my inspiration and highlight all of the great ALC rentals I used to put together the three vignettes.

Sneak Peek: Photoshoot

Wednesday, June 4, 2014

If you have been reading the ALC blog for awhile, you likely remember that in addition to being the writer of the ALC blog, I also am a freelance stylist.  Last week, along with some talented friends, I had the opportunity to style a photoshoot in the new ALC warehouse.  Using some of my favorite pieces that Sarah and Jeff have for rent, I styled three vignettes to use as the backdrop for our lovely model, Natalie.  I thought I would share a few of the behind-the-scenes photos today, but stay tuned for the final images and a few more details into my inspiration for this very fun shoot. I will also provide all the details on the ALC rentals that I used for each vignette so that you can start dreaming up how you are going to use them yourself!


Our New Digs: AFTER

Tuesday, May 27, 2014

We are so excited to finally share the AFTER photos of our new space! It has been a long road to get to this point, but we are so happy with the end result. Just to refresh your memory, THIS is what it looked like before. And HERE is how we got to the final product. So, without further ado, may we present our new A LA CRATE Vintage Rentals location.  

Our New Digs: The Plans

Thursday, May 22, 2014

A La Crate Drawing

As you saw in this previous post, when we decide to work on a project there is always a creative process that goes into the final result. Our new space was no exception. We had to start with a really rugged space, see the big picture of where it was going to go, and come up with the details of how to get there. To do this we had to organize our thoughts, our vision, and our needs. Above is a drawing that Jeff created of the space to scale, so that we could play with the color of the paint, signage, plantings, etc. After showing you all the BEFORE pictures of our new space last week, we thought you might enjoy seeing how we got to the AFTER pictures that we will be sharing next week!

Our New Digs: BEFORE

Sunday, May 18, 2014

We know, we know ... what were we thinking???  We are confident that you are looking at this grainy image (courtesy of Google Maps) and wondering what on earth we saw in this seemingly dilapitated warehouse. Probably considering the possibility that we have gone off the deep end. We get it. But, all we can say is TRUST US.  Our new space is a shadow of what you see here and we can't wait to show you the AFTER photos. But, first, we had to show you the BEFORE photos so that you could better get a sense of where we started!


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